Press Kit | Hibiscus Finance Company

Logos

The hibiscus symbol with our wordmark. Use the primary logo wherever possible, and choose the version that gives the strongest contrast with its background.

Primary

Full colour. Our default for white and light backgrounds.

SVG PNG

Reverse

Cream and gold, for deep wine and other dark backgrounds.

SVG PNG

Black

Single colour, for one colour print, forms and newsprint.

SVG PNG

White

Single colour, for wine backgrounds and photography.

SVG PNG

Gold

For premium print, foil and embossing on dark stock.

SVG PNG

Stacked

For square spaces such as social media, signage and event backdrops.

SVG PNG Reverse PNG

Symbol

The hibiscus on its own, for app icons, profile pictures, favicons and small spaces. Five petals for the five creative sectors we finance; the gold stamen for capital.

Primary

Full colour, for light backgrounds.

SVG PNG

Reverse

Cream and gold, for dark backgrounds.

SVG PNG

Black

Single colour, for one colour print.

SVG PNG

White

Single colour, for wine backgrounds.

SVG PNG

Gold

For foil, embossing and premium print.

SVG PNG

Colours

Wine leads, gold accents and cream gives the brand room to breathe. Use gold sparingly, as a highlight.

Hibiscus Wine

HEX #6B1E3C
RGB 107 30 60
CMYK 0 72 44 58

Deep Wine

HEX #3E1022
RGB 62 16 34
CMYK 0 74 45 76

Heritage Gold

HEX #C9A24B
RGB 201 162 75
CMYK 0 19 63 21

Cream

HEX #F1E6CF
RGB 241 230 207
CMYK 0 5 14 5

Blush

HEX #F8F3F4
RGB 248 243 244
CMYK 0 2 2 3

Ink

HEX #241119
RGB 36 17 25
CMYK 0 53 31 86

Guidelines and documents

Everything you need to use our brand correctly.

Brand Guidelines

Our logo and its versions, colour codes for screen and print, typography (Cambria and Calibri), clear space, approved backgrounds, digital platform colours, incorrect usage and co branding. PDF, 12 pages.

Download PDF

About Hibiscus Finance Company

Approved description for articles, programmes and partner announcements.

Hibiscus Finance Company Limited is a finance company licensed by the Central Bank of Nigeria, built to finance Nigeria’s creative economy across film, music, fashion, gaming and publishing.

Through its CreativeVault and TradeVault product families, the company provides working capital, production finance, purchase order finance and debt factoring to creators and creative businesses. Hibiscus Finance Company was founded by Mo Abudu, founder of the EbonyLife Group, and is headquartered in Victoria Island, Lagos.

Using our brand

Please use the files exactly as supplied.

Do not alterNever stretch, rotate, recolour, redraw or add effects such as shadows or glows.
Choose the right versionUse the reverse, white or gold versions on dark backgrounds instead of changing colours yourself.
Give it spaceKeep clear space of half the symbol’s height around the logo, and never place it on busy images.
Ask when unsureFor co branding, approvals or other formats, contact us before publishing.

Media and brand enquiries

For interviews, approvals or files in other formats.

enquiries@hibiscusfcl.com

www.hibiscusfcl.com · 10 Engineering Close, off Idowu Taylor Street, Victoria Island, Lagos